THE CLIENT: Leading Financial and Business Advisor of Corporate Finance, Personal Finance and Accountancy services. Through the 32 UK based offices the client provides these services to a wide range of businesses from plc's to owner managed businesses.
THE CAMPAIGN CHALLENGE: To generate interest and appointments with 'high net worth' individuals to discuss financial services.
THE STRATEGY AND EXECUTION: The client was already in the process of mailing out 4,500 invitations and brought in Base Connections to carry out a number of follow up calls per recipient with the main aim of setting up an appointment.
Base Connections selected a suitable telemarketing team to cover this project and an Account Manager drafted a 'training brief' for the team, based on the client's requirements. The brief included call guidelines with key phrases and information to allow the team member to have a constructive conversation without forming a script.
WHY BASE CONNECTIONS: As a company that has delivered appointment setting since 1994 and a proven ability to penetrate organisations, targeting the correct decision maker whether at board or budget holder level Base Connections was the ideal supplier.
Base Connections has been working with the client since 2001 targeting new clients through direct marketing and telemarketing activity with success.
RESULT: Base Connections exceeded the client's expectations on the number of appointments set and impressed them with the quality of these appointments. Following the success of this telemarketing campaign, the client was able to find further budget and commissioned a further 500 of their current contacts.
