Outbound calling or inbound response handling to achieve sales appointments.
Business to Business appointment setting is a key activity that Base Connections has been undertaking since 1994 and our award winning training programme for this task is effective.
When clients say they want a certain number of appointments a month/campaign, we know what they are really asking for is new business and they will judge us by the business they achieve. To this end we focus on making quality appointments to raise the likelihood of them converting the business.
Delivering results
A database is designed to help qualify and build your data ready for the appointment booking. Reports are provided for the appointment, detailing information gathered during the call.
During the calls to achieve the objective of booking qualified appointments the team will also:
Clean and build the database to establish the decision makers
Discuss with the decision make the features and benefits of your offering
Capture notes of conversations
Gain commitment for further contact by the team and/or a Sales Person and schedule a date accordingly
Achieve a specified number of telephone calls
In addition, Base Connections will:
Regularly update you on campaign progress
Be available for the regular reporting meetings
Ensure that all staff working on your project receive specific training for your project
Ensure the integrity of your data
Ensure that all staff adhere to client confidentiality
Where required, ensure staff are FSA trained
We will also respond to requests for further information by sending an e-mail or hard copy information tailored specifically to your Prospect, with a pertinent case study.
In order to assist the consolidation of the appointment, Base Connections will send a confirmation e-mail on your behalf. These e-mails will confirm the date and time of the appointment and also the purpose of the appointment.
Measuring Results
Review meetings held at Base Connections' offices on a monthly basis will assess the quality of our work and ROI.
How we achieve this is by using a measurement unique to Base Connections which has proved highly successful with our clients.
Feedback is given directly to the appointment making team which is crucial to the project's on-going development. This enhances the team's sense of 'ownership' with regard to your project, thus ensuring commitment to your best interests.
Base Connections will also feedback monthly from the database with regard to the following current appointments and business opportunities, future opportunities, where there has been no contact yet with the Decision Maker and where there are no opportunities.
Help is given in assessing when new data should be sourced to keep the flow of business opportunities, along with maintaining statistics on numbers of calls to reach Decision Makers, calls to a result and Decision Makers to a result.
When paying commission only or for appointments, the following should be considered. These companies focus on the number of appointments they generate for you, not business. Where an appointment is not made they will move on to the next company and not develop the database for future business. It is an appointment or nothing: only skimming the surface rather than also picking out the potential ones and helping you build the business. With so many years of experience specialising in appointment setting, we know that building the database is the long-term solution.
To request a case study on our appointment setting services please email
or telephone 0870 0131100
